Please note, the English translation is for information purposes only. In the event of discrepancies between English and French version, the French version shall prevail.


As described in the Privacy Policy below, the Website contains the use of cookies. A cookie allows tracking the browsing or analyzing user behavior.

Types and Uses of Cookies:

There are many different types of cookies:

  • Session Cookies: These cookies remain active on the user's browser until closed.
  • Persistent Cookies: A user's browser stores these cookies for a specific amount of time before the cookies expire. These are used to perform functions such as keeping a user logged in or for web analytics purposes.
  • Secure or HTTP-only Cookies: These cookies help prevent malicious cross-site attacks

Specific examples of cookies that we use include:

  • measuring the number of visitors to our website and application, as well as their content;
  • saving customer account information when the user is logged in;
  • saving the shopping cart for the duration of the visit; customizing the display of content accessible to the user;
  • selecting currency and remaining selected and consistent when browsing our website so that the prices can convert to your (the user's) preferred currency;
  • tracking the browsing or analyzing user behavior. Web analytics services may be designed and operated by third parties. These cookies allows us to analyse patterns of user behaviour to enhance user experience or identify areas of the website which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes;
  • targeting or 'Behavioural Advertising' Cookies which remember that you have visited a website and use that information to provide you with content or advertising which is tailored to your interests. Without these cookies, content and advertisements you encounter may be less relevant to you and your interests. If you would like more information about Behavioural advertising, including how to opt-out of these cookies, please visit:

We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services.

The Client may modify his/her cookie preferences at any time, by following the instructions on WikiHow and adjusting the settings on their internet browser.

Please note, that by continuing to use our Website, you consent to our cookies.


In order to offer for sale, sell and deliver its products, Ainsi Hardi collects personal data from users of its website. This Privacy Policy ("Policy") describes how your personal information is collected, used, and shared when you visit or make a purchase from (the "Site", "Website"). The customer is informed that certain data must be collected by Ainsi Hardi in order to perform its services. If the customer does not wish to disclose this data, Ainsi Hardi will not be able to perform its services. By continuing to use our Website, you consent to our Privacy Policy and Cookies.

This Privacy Policy may be modified at any time by Ainsi Hardi, in particular in order to comply with any regulatory, jurisprudential, editorial or technical changes. The user must refer to the latest version of the Policy before browsing. 

1. Controller

The controller, who collects the personal data and implements the data processing operations, is Ainsi Hardi, a simplified joint stock company (société par actions simplifiée) with a share capital of 1000 €, registered with the Registre du Commerce et des Sociétés Paris under the number 838 982 254.

2. Collection of personal data

The "Personal Information" includes both "Order Information" and "Device Information" and may be collected is as follows :

Order information includes:

  • user account data: the data provided by the Client when creating an account by filling in the registration form (name, surname, billing and delivery postal addresses, email address, mobile phone number, password for connecting to the customer account);
  • personal data of the user when he/she enters it in his/her customer account: date of birth, clothing and shoe size;
  • transaction data: means the data that the user provides when making purchases, information relating to orders placed and returned items such as telephone number, address, e-mail address and information relating to payment method;
  • exchanges with customer service;

Device Information includes browsing data and refers to the data collected while the Client is browsing the Website and the Applications, such as the date, time of connection and/or browsing, browser type, browser language, IP address, location data and geolocation. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. Device Information is collected using:

  • "Cookies": data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies please read our Cookie Policy below. For how to disable cookies, visit
  • "Log files": files that track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons", "tags", and "pixels": electronic files used to record information about how you browse the Site.

The data relating to the payment method (credit card number, expiry date, authorization number, security code) are collected directly by our service providers Stripe, Amazon Pay and Paypal. Ainsi Hardi does not have access to customer payment data.

Third-party providers of applications, tools, gadgets and plug-ins on our Website, as well as the networks on which we publish editorial and promotional content (such as Mailerlite, Facebook, Twitter, Pinterest, and Instagram) may also use automated, context-based and interest related means to collect user data (interactions with functions and profiling of the online activity). This data is collected directly by such providers and/or third parties and is subject to their policies. To the extent permitted by applicable law, Ainsi Hardi is not responsible for the practices of such service providers and third parties.

Services may be altered or inaccessible if consent to the collection of the data mentioned in this Privacy Policy is not granted.

3. Purposes of the collection of Personal Information

Data is collected by Ainsi Hardi and its processing partners to provide products and services as described below:

Data Used Purpose Legal bases for treatment
Order information

Management of orders and sales of products.

Delivery of ordered product.

Return and/or refund of purchased products

Management of customer complaints, withdrawals and product returns

When in line with client opt-in: information or advertising relating to our products or services.

Accounting, Auditing and tax purposes

Reviewing data to fight against fraud. 

Fulfilment of the product purchase agreement between the client and the seller.

Compliance to legal obligations

Payment information Our trusted payment providers (Stripe, Amazon Pay and Paypal) use the information relating to the payment methods when performing the payment for each order. This data can also be used for the prevention of fraud upon payment of the order and/or management of any unpaid amounts after the order has been placed.

Note: Payment data is entered directly on Stripe, Amazon and Paypal secure servers. Ainsi Hardi does not have access to credit card information or customer bank details.

Fulfilment of the product purchase agreement between the client and the seller.
Device information Personal data (cookies) is used to update, enhance our Website and fight against Internet fraud Fulfilment of the agreement by and between the client and the seller

Compliance to legal obligations

Exchanges between customer service and the customer carried out by telephone or chat could be recorded in order to improve the quality of service. Clients may opt out at any time. Personal data is used to interact with customers for after-sales support Fulfilment of the agreement by and between the client and the seller
Personal Information Operating, assessing and improving products and services as well as user experience (including developing new products and services, analyzing the customer base; performing data analysis), profiling.

Personal data, including purchasing information, is also used to manage participation in various special events (such as contests, games, random draws, offers), as well as the loyalty program. (opt-in by Client.)

Fulfilment of the agreement by and between the client and the seller

Legitimate interest in order to propose products and services adapted to the needs of clients

Statistical personal data Personal data is used to assess and improve products and services, and to improve customer experience, through statistical operations and analysis of anonymous customer behavior, and the measurement of website traffic Legitimate interest in order to propose products and services adapted to the needs of clients
Email addresses Newsletters and special offers subject to the user checking the relevant box indicating his/her acceptance, when registering for the Services Legitimate interest in order to propose products and services adapted to the needs of clients and consent (opt-in)
Cookies, Trackers, Tags, Website traffic and frequency, audience metrics, research, statistics, surveys Personal data, including cookies, is collected to understand how the Website is used, advertising to users, and retargeting abandoned carts and to assess the success of our marketing and advertising campaigns. For further details, please see Cookie policy above. Legitimate interest in order to propose products and services adapted to the needs of clients and consent (opt-in)

Ainsi Hardi does not share any personal data for commercial purposes with third parties.

Users may edit their personal data and withdraw their consent at any time by connecting to their customer account.

4. Sharing your Personal Information

The personal data collected is transmitted to Ainsi Hardi's service providers, who may process it on behalf of Ainsi Hardi (processors) and/or on their own behalf (recipients of the data).

The recipients of the data include :

  • Payment providers: Stripe (, Amazon Pay ( and Paypal (,
  • Shopify to power our online store (
  • Any police or administrative authority to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • Customs authorities and service providers in the event of delivery abroad.
In addition Ainsi Hardi's production partners and processors may have access to data collected for the purpose of:
- preparing, shipping orders and returning products
- improving the content of websites
- technical maintenance and development of the Website, and internal applications, including entities that perform orders and provide web hosting, information storage, email service providers, as well as analysis services, and tag management

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

5. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:

6. Personal Data - User rights and Transfer of Data outside of the EU

If Ainsi Hardi detects a violation of personal data likely to create a significant risk to the rights and freedoms of its users, it undertakes to inform the relevant users in the shortest possible time.

European Residents:

if you are a European resident pleaease note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. In certain instances, your information will be transferred outside of Europe to Ainsi Hardi's service providers based outside of Europe, in order to fulfill those contracts, including to Canada and the United States.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Users must enclose proof of identity with their application.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Personal Information will not be retained beyond the period strictly necessary for the purposes set out herein and in accordance with applicable regulations and laws. Nevertheless, the data may be archived beyond the specified periods for the purposes of investigating, establishing and prosecuting criminal offences for the sole purpose of making the data available to the judicial authority, where necessary.

Archiving implies that this data will be anonymized and will no longer be available online but will be extracted and stored on an autonomous and secure medium.

8. Security measures for the personal data collected

In its capacity as data controller, Ainsi Hardi undertakes to take all necessary measures to preserve the security and confidentiality of the data and, in particular, to prevent it from being altered, distorted or accessed by unauthorised third parties.

9. Social Networks

Registering and/or Purchasing via 3rd party sites

You may register for an account directly with our Site, or through a social networking service (eg, Amazon, Facebook, Instagram, Pinterest, or other third party services that let you sign in using your existing credentials with those services). If you register with a social networking service ("SNS") or later link your account to one, we will collect certain information about you from that SNS (such as your name, email address, gender and other information you make publicly available via the SNS), depending on your privacy settings with that SNS. The Service may also allow you to "like" or share content with those SNSs.

Other than what we may share with the SNS as described below, the Personal Information an SNS has about you is obtained by the SNS independent of our Service, and Ainsi Hardi is not responsible for it.

Content on Social Media Sites

The Ainsi Hardi Service also may permit additional interactions between it and a third party website, service, or other content provider, such as enabling you to "like" or share content to a third party SNS. If you choose to "like" or share content, or to otherwise share information from or via our Service with a third party site or service, that information may be publicly displayed, and the third party may have access to information about you and your use of our Service (and we may have access to information about you from that third party). These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Your interactions with third parties through an SNS or similar features are governed by the respective privacy policies of those third parties, for which Ainsi Hardi has no access or responsibility.

In addition, users are informed that the content published on these social networks may be viewed by any third party, and that greater vigilance is required from users when they provide certain personal data on these sites or applications such as financial data, addresses or any sensitive data. Ainsi Hardi is in no case liable for any damage caused by third parties as a result of or resulting from the publication of their personal data by users.

User Representation

You represent that you are entitled to use your SNS account for the purposes described herein without breach by you of any of the terms and conditions that govern the SNS, and without obligating Ainsi Hardi to pay any fees or making Ainsi Hardi subject to any usage limitations imposed by such SNS. You can disable the link between your Ainsi Hardi account and your SNS account at any time though the "Settings" section of our Service. Please note that your relationship with any SNS is governed solely by your agreement(s) with such SNS. If your SNS account terminates, then functions enabled through the link between your Ainsi Hardi account and your SNS account will terminate as well.

10. Links to third-party sites

The website and the application may provide links to websites, applications and services other than those of Ainsi Hardi, which may be operated by third parties.

Ainsi Hardi is not responsible for the processing of personal data by these third party websites. Users should consult the relevant personal data protection policies.

11. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

12. Contact Us

For more information about our privacy practices, if you have questions, please contact our data protection officer by e‑mail at Contact Us.